Dada was founded in 2022 by Devina, who had a deep passion for both tradition and self-expression. Growing up, she was inspired by the timeless legacy of her wise and loving grandfather whom she called “Dada” who believed in the power of gold and silver to symbolise love and unity. His gentle spirit and the beautiful tradition of gifting gold and silver jewellery to his grandchildren instilled in her the importance of cherishing every story and passing on values that transcend time.

As Devina embarked on this journey, she knew that Dada needed to be more than just a jewellery brand. It had to be an experience, a tribute to empowerment, authenticity, and connection. Drawing from that cherished family narrative, she set out to create pieces that speak to the modern woman, encouraging her to embrace their unique journey while staying rooted in tradition and shared heritage. Every design is a reflection of that heartfelt inspiration, a tangible reminder that our personal stories deserve to be celebrated, cherished, and passed along to future generations.