Tell your story with Dada's
Bestsellers
About us
Our mission
At Dada, our mission is to create a close-knit family of customers, bound together by our shared values of love, tradition, and excellence.
Our products
Dada designs products to tell a story. Our jewellery is a meaningful expression of the personal narratives that shape who we are.
our promise
We are dedicated to crafting exceptional jewellery that enriches the lives of our customers and celebrates their unique journeys.
Tell your story with Dada's
collections
Our story
The Heart of Dada
#1
Once upon a time, nestled in the heart of a vibrant South Asian community, there lived a wise and loving grandfather (Dada). Renowned for his unwavering affection and generosity, Dada held a deep-rooted belief in the timeless value and meaning of gold. To demonstrate his love for his grandchildren, he would lovingly gift them gold jewellery, ensuring each child felt cherished and appreciated. Dada's kindness and warm-hearted spirit became the foundation for the luxury jewellery brand that proudly carries his name.
#2
In a world where luxury items are often replicated, Dada saw an opportunity to create something truly exceptional. Our brand was born out of a desire to honour the spirit of Dada, preserving his values of love, equality, and the celebration of family bonds. We have dedicated ourselves to crafting handcrafted, timeless, and limited-edition pieces that embody the essence of tradition and heritage. Our exclusive family card allows customers to connect on a deeper level, forging a sense of belonging within the Dada community.
#3
Dada is more than just a luxury jewellery brand; it is an experience steeped in love, confidence, and elegance. Our pieces are designed to make you feel like royalty, with the knowledge that you are wearing something unique, prestigious, and rooted in a rich cultural legacy. We pride ourselves on our commitment to exclusivity, ensuring that every Dada piece is as extraordinary as the person who wears it.
#4
As we look to the future, we are inspired by the timeless nature of gold and the values that Dada instilled in his family. We continue to embrace our heritage and the unwavering love of a grandfather who believed in the power of gold to bring people together. By wearing a piece of Dada jewellery, you become part of a story that transcends time, connecting generations through the beauty of our designs and the cherished memories they create.
Welcome to the Dada family, where love, tradition, and elegance are forever entwined in the golden threads of our legacy.
Explore Dada's
Family card
The Dada Family Card offers exclusive access to a community of like-minded individuals, enriching your journey with special perks, discounts, and first looks at new collections.
Shop the look
Shop the look
Shop the look
Dada's
Sustainable mission
Crafting timeless elegance with a future-forward vision, Dada merges exquisite jewellery design with unparalleled sustainable practices, from 100% recycled packaging to our commitment to eco-conscious metals.
Before
After
Blog posts
Introducing the Dual Personality Collection
Discover the inspiration behind our new Dual Personality collection, a series of rings symbolising the balance between light and darkness within us. Each piece tells a unique story of resilience a...
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Dada’s Commitment to Sustainability
Crafting timeless elegance with a future-forward vision, Dada merges exquisite jewellery design with unparalleled sustainable practices. From 100% recycled packaging to our unwavering commitment t...
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From Vision to Reality: The Founder’s Story Behind Dada
Step into the world of Dada, where each piece of jewellery is more than a luxury—it's a part of a story, a fragment of emotion, and a commitment to sustainability. In our latest blog, discover the...
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